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TIKTOK CONTENT CREATOR SAFETY CAMPAIGN

DATE : JUNE & JULY 2023

EVENT DESCRIPTION

#SaferTogether Campaign
This is an influencer led campaign focused on sensitizing users and content creators that their safety matters on TikTok. Influencers are to highlight the features on TikTok app that will help them manage their privacy, security and well-being.

SCOPE OF WORK

  • Scout for influencers in Kenya and Somali
  • Recruit and manage the influencers
  • Review and co-create content with the influencer
  • Share monitoring and campaign report

SUCCESS

Campaign coverage: (Somali)

Channels: Instagram, Facebook and TikTok

Number of influencers: 2