OLMECA – SUMMERTIDES (DIANI)
DATE: 2ND – 3RD JUL 2025 & 30TH – 31ST DEC 2025
EVENT DESCRIPTION
Positioning Olmeca as main sponsor for Summertides. This was a 2 day event that attracted over 5,000 people within both days. Summertides is a music experience where various genres of music are played throughout both days.
SCOPE OF WORK
- Activation strategy
- Asset building
- Sales management
- Social media coverage
- Reporting and Evaluation
SUCCESS
- Sampling – 3000 pax
- Overall sales: over 1250 bottles
