BELAIRE
DATE: AUG 2024 - ONGOING
EVENT DESCRIPTION
Positioning Olmeca as the ideal tequila of choice within the Kenyan market associating it with the high energy and growing the share market within the tequila category.
SCOPE OF WORK
- Activation strategy
- Asset building
- Sales management
- Social media coverage
- Reporting and Evaluation
- Production of invitation boxes and delivery for particular events
SUCCESS
- Curating specialized event set-ups for birthdays and private events
- Number of activations executed to date – 14
- Overall activation sales: over 1000 bottles
Gallery
