DESPERADOS – ON TRADE ACTIVATIONS
DATE: 2024- ONGOING
EVENT DESCRIPTION
Re-introduce Desperados into the Kenyan market targeting high energy nightlife spaces. This project is being rolled out through selection of events that align with the brand as well as outlets as well.
SCOPE OF WORK
- Activation strategy & asset building
- Managing activations
- Partnership with 3rd party selection
- Sales management
- Content & social media management
- Influencer management
- Reporting and Evaluation
SUCCESS
- Activations: 22
- Sampling – 2530 people
- Sales Growth: over 5000 bottles
Gallery
