HE150KEN: BEER FESTIVAL
DATE: 28 - 29 OCT 2023
EVENT DESCRIPTION
Agency partnered with Capital FM to create a Heineken Beer festival experience through celebrating 150yrs of Heineken Agency’s campaign was formulated around sporting events (World Cup Rugby, Manchester Derby & F1 viewing party) and entertainment Used platforms: Facebook, Instagram, X, Whatsapp, Radio mentions & blast sms.
SCOPE OF WORK
- 8 day Campaign Strategy
- Event Conceptualization, Design, Planning and Execution
- Technical Production
- PR & Influencer Marketing
- Social media Marketing
SUCCESS
- Total Impressions: 89.5 million
- Total Reach: 4.49 million
- Total engagement: 2,547
- Attendees: 1,220
