HEINEKEN UEFA CHAMPIONS LEAGUE FINALS VIEWING
DATE: JUN 2023 - 2025
EVENT DESCRIPTION
Being the official UEFA sponsors, Heineken hosts the official viewing party in Nairobi. Event was geared to entertain both music and football fanatics by coming to the live viewing with live performances by both local acts and international DJs.
SCOPE OF WORK
- Campaign Strategy
- On and off-trade activations (2024)
- Event Conceptualization, Design, Planning and Execution
- Technical Production & Artist Management
- PR & Influencer Marketing
- Social media Marketing
SUCCESS
- Reach: 7 million people
- Impressions: 64 million
- Sales: 5,000 tickets sold in total
Gallery
