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JOHNNIE WALKER: SOCIAL MEDIA MGT - GHANA

DATE: JUN 2023 - 2024

EVENT DESCRIPTION

Johnnie walker Ghana has contracted the agency to manage their social media pages with the objective of creating engaging content and manage the community. Agency is also supposed to engage influencers who have love for whisky to create content that showcase brand love and drive consumption.

SCOPE OF WORK

  • Content strategy
  • Monthly content development
  • Community management
  • Live coverage of events on social
  • Influencer management •Reporting and Evaluation

SUCCESS

  • Engagements on Facebook increased by 8%.
  • Follower growth increased by 5.5% with 51.6% increase in interactions on Instagram
  • Influencer campaign (18 influencers) had a total exposure of 4, 562, 669 with a reach of 488,080 and 44,207 engagements/interactions.