MARTELL
DATE: SEPT 2024 - ONGOING
EVENT DESCRIPTION
Positioning Martell as the ideal premium cognac within the Kenyan market alongside its global recognition. With the main focus being on Blue Swift variant but ensure onboarding of new clientele through the entry level variants and upscale and educate consumers through all the variants available
SCOPE OF WORK
- Conceptualization for the activations & assets
- Management, setup, venue branding, logistics procurement, 3D mockups
- Asset building
- Activation Management
- Reporting & evaluation
SUCCESS
- Number of activations executed to date – 120
- Coverage: 5 counties (Nairobi, Mombasa, Eldoret, Nakuru & Kisumu)
- Overall activation sales: over 1800 bottles
Gallery
