OLMECA
DATE: MAR 2025 - ONGOING
EVENT DESCRIPTION
Introducing Olmeca tequila into the Kenyan market as the ideal tequila of choice associating it with the high energy and growing the share market within the tequila category.
SCOPE OF WORK
- Activation strategy
- Asset building
- Sales management
- Social media coverage
- Reporting and Evaluation
SUCCESS
- Partnership building of the brand with various 3rd party spaces as well as outlets
- Number of activations executed to date – 27
- Overall activation sales: over 1000 bottles
Gallery
