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CASE STUDY BAINS WHISKEY ACTIVATION

DATE: DEC 2023 - DEC 2024

EVENT DESCRIPTION

Bains Whiskey is a single grain whiskey from South Africa. It’s been introduced into the Kenyan Market through Tasting events and sampling at specific outlets (on-con & off-con) to increase brand awareness and consumer introduction to the brand.

SCOPE OF WORK

  • Activation strategy
  • Managing all tasting and activations
  • Sales management
  • Social media coverage
  • Reporting and Evaluation

SUCCESS

  • Outlet activations: 49
  • Sales Growth: over 300 bottles
  • Coverage – 2 counties (Nairobi & Naivasha)
  • Scope: 1 yr