CASE STUDY BAINS WHISKEY ACTIVATION
DATE: DEC 2023 - DEC 2024
EVENT DESCRIPTION
Bains Whiskey is a single grain whiskey from South Africa. It’s been introduced into the Kenyan Market through Tasting events and sampling at specific outlets (on-con & off-con) to increase brand awareness and consumer introduction to the brand.
SCOPE OF WORK
- Activation strategy
- Managing all tasting and activations
- Sales management
- Social media coverage
- Reporting and Evaluation
SUCCESS
- Outlet activations: 49
- Sales Growth: over 300 bottles
- Coverage – 2 counties (Nairobi & Naivasha)
- Scope: 1 yr
